How to Write Advertisements That Sell; how to Plan Every Step in Your Campaign using Sales Points Schemes and Inducements how to Write and lay out Copy choosing Prospect Lists and Mediums tests and Records That Increase Returns; How

Hardcover. Chicago, A.W. Shaw Co., 1st, 1912, Book: Very Good, Dust Jacket: None, Hardcover, green cloth covers with a color lavel on front cover, 128 pages, This is the original 1912 printing, NOT a reprint. B&w illustrations. How 146 shrewd advertisers plan and place their copy. Clean copy.