Same Time, Same Station: Creating American Television, 1948

Hardcover. Baltimore, Johns Hopkins University Press, 1st, 2007, Book: Very Good, Dust Jacket: Very Good, Hardcover, 460 pages, b&w illustrations. In Same Time, Same Station, historian James L. Baughman takes readers behind the scenes of early broadcasting, examining corporate machinations that determined the future of television. Split into two camps-those who thought TV could meet and possibly raise the expectations of wealthier, better-educated post-war consumers and those who believed success meant mimicking the products of movie houses and radio-decision makers fought a battle of ideas that peaked in the 1950s, just as TV became a central facet of daily life for most Americans.Baughman's engagingly written account of the brief but contentious debate shows how the inner workings and outward actions of the major networks, advertisers, producers, writers, and entertainers ultimately made TV the primary forum for entertainment and information. The tale of television's founding years reveals a series of decisions that favored commercial success over cultural aspiration.