The Cool Fire: How to Make It in Television
by: Bob. Shanks

Hardcover. NY, W.W. Norton , 1976, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright, lightly worn dust jacket. 318 pages, A veteran producer provides an inside view of television, combining anecdotal discussions of agents, performers, and sponsors with detailed information on network organization and business activities. A good overview of the TV broadcasting business in the 1970s. No markings.