Softcover. NY, Assouline, 1st, 2001, Book: Very Good, Dust Jacket: None, Softcover, 152 pages. The history of advertising is detailed here through five of the world's most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy's bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a tribute to all these great talents who have made history with their contributions to the advertising industry.
Softcover. North Clarendon, VT, Periplus, 1st, 2005, Book: Very Good, Dust Jacket: None, 267 pages. Softcover with little to no wear on edges. Clean, tight copy with color pictures throughout. Includes CD. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."
Hardcover. New York, Harrison House, 1st, 1985, Book: Very Good, Dust Jacket: Very Good, Hardcover, 210 pages. Over 200 color illustrations tell the story of Rockwell's advertising work. Good tight copy with a repaired tear to rear portion of dust jacket. Totally illustrated by Rockwell plus copy related to each advertising art work piece from Acme Markets to Valspar Varnish.
Hardcover. Petaluma CA, Acid Test, 1st, 1997, Book: Very Good, Dust Jacket: Very Good, 240 pages. Hardcover. Extensive color illustrations throughout. Illustrated endpapers and paste downs. Includes appendix of artist names. Clean, unmarked copy with only minor wear to dust jacket.
Hardcover. NY, Abrams, 1st, 2019, Book: Very Good, Dust Jacket: None, Hardcover, 352 pages. Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness.
Softcover. Rochester VT, Park Street Press, 1st, 2018, Book: Very Good, Dust Jacket: None, Softcover, 246 pages. A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success. Follows 19th-century pharmacist Angelo Mariani's interest in coca from medical uses to the development and healing effects of his world-famous coca wine, Vin Mariani. In this full-color illustrated history of coca wine, the first of its kind, author Aymon de Lestrange follows Mariani's interest in coca from its medicinal applications to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user. He describes the introduction of coca in the U.S. and France and the many coca preparations then available at drugstores. He also studies the introduction of cocaine in these two countries and the prohibition laws that followed.
Softcover. Univ of Washington Press, 1st, 1997, Book: Very Good, Dust Jacket: None, Softcover, 111 pages. America between 1885 and 1905 was in the heat of a poster craze. The country's finest artists and illustrators were commissioned to design advertising posters whose popularity soon overshadowed the products they were meant to promote. Designed to Sell presents vintage posters by 45 artists, including Maxfield Parrish, Blanche McManus, and Maurice Prendergast. Essays describe innovations in printing, compare American and European posters, and explain the emergence of a new profession -- graphic design. Biographical notes on the artists include eight women. Special technical notes outline historic printing methods and explain how an artist's drawing becomes a poster.
Hardcover. New York, Harper Design, 1st, 2014, Book: Very Good, Dust Jacket: Very Good, 256 pages. Hardcover with dust jacket. Color photographs. Clean, unmarked copy with only minor wear to dust jacket. A lavish, gorgeously designed full-color collection that showcases the designs of Dorothy and Otis Shepard, two groundbreaking giants of early twentieth-century American advertising. Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visual culture. Together, they were the first American graphic designers to work in multiple mediums and scales with equal skill and vision, and their work remains brilliant; yet their names are little known today. Dorothy and Otis chronicles their story in detail for the first time. It explores the Shepards' penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity--large campaigns that matched the grandeur of their lifestyle. Throughout, it demonstrates how their influence touched all aspects of consumer culture--from collaborating on the packaging for Wrigley's Gum and designing uniforms and logos for the Chicago Cubs to planning and promoting the resort island Catalina, where Stan Laurel, Oliver Hardy, Clark Gable, and other celebrities frequented.
Hardcover. NY, Art Director's Club/Book Service Co., 1st, 1926, Book: Very Good, Dust Jacket: None, 136 pages plus ads. A wonderful collection of commercial art from 1925. Color art by Walter Biggs, Henry Raleigh, Edward Wilson, Merritt Cutler, others. Many b&w examples of illustration and photography from the period. Two-color boards with matching label on front. Excellent, clean condition. Small chips missing at top and bottom of spine causing dime size paper loss (smaller at bottom). Foxing to top edge. Light edgewear to boards. Scarce.
Hardcover. NY, Wellfleet, 1st, 1990, Book: Very Good, Dust Jacket: Very Good, Hardcover, 144 pages. Offers a collection of fruit label art with a brief history of the industry and the lithographers who created the labels, and discusses the age, rarity, and quality of popular examples that are still available.
Hardcover. NY, McGraw-Hill, 1st, 1970, Book: Very Good, Dust Jacket: None, Hardcover, 127 pages. Gold, red, green and black (old Lucky Strike colors) boards, no dust jacket. A history of cigarette smoking. Great photos of smoking in films, antique ads and packages, etc.
Softcover. Zurich, Graphis Press, 1st, 1975, Book: Very Good, Dust Jacket: None, 124 pages. English, German and French text. B&w and color illustrations. Bottom right corner slightly bumped. Else a very clean, tight copy.
Softcover. Zurich, Graphis Press, 1st, 1976, Book: Very Good, Dust Jacket: None, English, German and French text. B&w and color illustrations. Very good. Swiss Posters 1976. Kodak Colour Calender Contest, 1977. Fred Otnes. 1.international Animated Film Festival in Ottawa. Trends in Jewellery Design in Europe.
Softcover. Zurich, Graphis Press, 1st, 1980, Book: Very Good, Dust Jacket: None, English, German and French text. B&w and color illustrations. Jan Swanka, Barbara Nessim, Erhard Gottlicher, Oswaldo Miranda.
Softcover. Zurich, Graphis Press, 1st, 1986, Book: Very Good, Dust Jacket: None, 84 pages. English, German and French text. B&w and color illustrations. Very good. International graphic design magazine based out of Switzerland. No longer in print. Cover illustration by Andrzej Dudzinski. In Graphis magazine Issue 242, you'll find articles on: IBM--Design, Business & Education, by Steven Heller; Fourth Colorado International Invitational Poster Exhibition, by Philip E. Risbeck, Fort Collins, Colorado; Conception and Design of the USA Annual Reports 1983/84, by Richard A. Lewis, New York.
Softcover. Zurich, Graphis Press, 1st, 1988, Book: Very Good, Dust Jacket: None, English, German and French text. B&w and color illustrations. Very good. Subjects include Igarishi, Nygaard, and early tourism posters.
Softcover. San Francisco, Ten Speed Press, 1st, 2007, Book: Very Good, Dust Jacket: None, Softcover, 224 pages. Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under the sun, from hosiery to war bonds, presidential candidates to rock shows. GREAT AMERICAN BILLBOARDS not only offers a lively look back at changing styles, products, and tastes, but is also an important visual record of this largely unheralded yet ubiquitous American art form.
Softcover. New York, Stewart Tabori & Chang, 1st, 1982 , Book: Very Good, Dust Jacket: None, Softcover, 144 pages. A history of the classic VW ad campaign that began in 1959. Profusely illustratedClean copy.
Hardcover. New York, Calla Editions, 1st, 2018, Book: Very Good, Dust Jacket: Very Good, 208 pages. Hardcover with dust jacket. A very clean, unmarked copy with only minor wear to dust jacket edges. This deluxe large-format volume presents scores of sumptuous color illustrations from La Vie Parisienne's heyday, the years between 1917 and 1922. Consisting chiefly of cover designs and editorial cartoons, the images abound in chic young beauties in fanciful and occasionally risque tableaux. Many of these illustrations have not been readily available for nearly a century, making this compilation of particular interest and value to lovers of graphic art and Parisian culture.
Softcover. Burlington, VT, Lund Humphries , 1st, 2008, Book: Very Good, Dust Jacket: None, 240 pages. Softcover. A very clean, unmarked copy. Color illustrations throughout. London Transport Posters celebrates a century of outstanding graphic design commissioned by the Underground, London Transport, and its present-day successor, Transport for London. Drawing on newly researched sources in the archives of the London Transport Museum and Transport for London, the book discusses and illustrates the different styles and themes emerging from the posters over the last hundred years. It includes examples of over 250 posters from all periods and will be an invaluable reference book and visual resource for all those with an interest in 20th-century design.
Hardcover. London & New York , The Studio Publications, 1st, 1941, Book: Good, Dust Jacket: None, Hardcover, red cloth stamped in black, 127 pages + ads, illustrated throughout in b&w. INSCRIBED BY AUTHOR on front fly leaf. Light rubbing, fraying to edges, binding slightly shaken. Internally very good.
Hardcover. NY, Firefly Books, 1st, 2004, Book: Very Good, Dust Jacket: Very Good, Hardcover, 240 pages. Posters of the Canadian Pacific is a treasury of three hundred of the finest posters published by the company. They were displayed in Canadian Pacific offices and independent travel agencies worldwide from the 1880s until the 1970s. These posters enticed millions to visit and even settle in Canada. The posters span the years 1883-1973 with special focus on the Art Deco style posters of the 1920s and '30s. They focus on travel and leisure -- activities on ski slopes, golf courses, beaches, and luxury resorts. Other posters feature Canadian Pacific ocean liners in exotic locations around the globe such as the West Indies, Rio, Hawaii and the Orient.
Hardcover. Chicago, University Of Chicago Press, 1st, 2013, Book: Very Good, Dust Jacket: None, Hardcover, 264 pages. Like new in publisher's shrink-wrap. Though we think of the 1960s and the early '70s as a time of radical social, cultural, and political upheaval, we tend to picture the action as happening on campuses and in the streets. Yet the rise of the underground newspaper was equally daring and original. Thanks to advances in cheap offset printing, groups involved in antiwar, civil rights, and other social liberation issues began to spread their messages through provocatively designed newspapers and broadsheets. This vibrant new media was essential to the counterculture revolution as a whole--helping to motivate the masses and proliferate ideas. Power to the People presents more than 700 full-color images and excerpts from these astonishing publications, many of which have not been seen since they were first published almost fifty years ago. From the psychedelic pages of the Oracle, Haight-Ashbury's paper of choice, to the fiery editorials of the Black Panther Party Paper, these papers were remarkable for their editors' fervent belief in freedom of expression and their DIY philosophy. They were also extraordinary for their graphic innovations. Experimental typography and wildly inventive layouts reflect an alternative media culture as much informed by the space age, television, and socialism as it was by the great trinity of sex, drugs, and rock 'n' roll. Assembled by renowned graphic designer Geoff Kaplan, Power to the People pays homage in its layout to the radical press. Beyond its unparalleled images, Power to the People includes essays by Gwen Allen, Bob Ostertag, and Fred Turner, as well as a series of recollections edited by Pamela M. Lee, all of which comment on the critical impact of the alternative press in the social and popular movements of those turbulent years. Power to the People treats the design practices of that moment as activism in its own right that offers a vehement challenge to the dominance of official media and a critical form of self-representation.
Hardcover. New York, John Day, 1st, 1927, Book: Very Good, Dust Jacket: None, Hardcover, red cloth covers, 9 page introduction by Calkins, followed by 50 b&w plates. The best of ad brochures and catalogs from the 1920s. Internally clean, cloth spine has wear, chipping to top and bottom otherwise very good.
Hardcover. UK, Book Sales, reprint, 1988, Book: Very Good, Dust Jacket: Very Good, Hardcover, 319 pages. A visual survey of all forms of propaganda used by Allied and Axis powers immediately before and during World War II.
Hardcover. New York, Abbeville Press, 1st, 1988, Book: Very Good, Dust Jacket: Very Good, Hardcover, large format, 342 pages. "Each of the 300 posters included in Reel Art has been reproduced to the uncompromising standards of all Abbeville's fine art books. The selection of posters is world-class, many never been published, and the definite text, by screenwriter and film historian Stephen Rebello, tells the vastly entertaining story behind the posters and their creators." The four decades between 1910 and 1950 were the golden age of the American movie poster, an era when wonderful films wer promoted through the talents of legendary illustrators like Thomas Hart Benton, Norman Rockwell, Howard Chandler Christy and Jmes Montgomery Flagg, as well as a small army of unknowns. It was a time when big studios lavished fortunes on poster campaigns - from modest one-sheets posted on neighbourhood fences to the gargantuan forty-eight sheets that usurped entire sides of multi-storey buildings. Hollywood knew that the right image could seduce millions past the box office and into the theatre. Today such graphics fetch five-figure prices from collectors seeking a Casablanca or a King Kong.
Hardcover. London, Laurence King, 1st, 2011, Book: Very Good, Dust Jacket: Very Good, Hardcover, 428 pages. This is the first book to be published on one of the greatest American designers of the 20th Century, who was as famous for his work in film as for his corporate identity and graphic work. With more than 1,400 illustrations, many of them never published before and written by the leading design historian Pat Kirkham, this is the definitive study that design and film enthusiasts have been eagerly anticipating. Saul Bass (1920-1996) created some of the most compelling images of American post-war visual culture. Having extended the remit of graphic design to include film titles, he went on to transform the genre. His best known works include a series of unforgettable posters and title sequences for films such as Alfred Hitchcock's Vertigo and Otto Preminger's The Man With The Golden Arm and Anatomy of a Murder. He also created some of the most famous logos and corporate identity campaigns of the century, including those for major companies such as AT&T, Quaker Oats, United Airlines and Minolta. His wife and collaborator, Elaine, joined the Bass office in the late 1950s. Together they created an impressive series of award-winning short films, including the Oscar-winning Why Man Creates, as well as an equally impressive series of film titles, ranging from Stanley Kubrick s Spartacus in the early 1960s to Martin Scorsese s Cape Fear and Casino in the 1990s. Designed by Jennifer Bass, Saul Bass's daughter and written by distinguished design historian Pat Kirkham who knew Saul Bass personally, this book is full of images from the Bass archive, providing an in depth account of one of the leading graphic artists of the 20th century.
Softcover. New Haven, Yale University Press, 1st, 2006, Book: Very Good, Dust Jacket: None, Large softcover, 287 pages, b&w and color illustrations throughout. A very clean, tight copy. Published on the occasion of the exhibition at the Frances Lehman Loeb Art Centre, New York. Illustrated card covers with long inside flaps, minimal wear. An exhaustive compilation of the best graphic work of Steinberg covering his life in advertising, graphic design and fine arts.
Hardcover. London, Phaidon Press, 1st, 2003, Book: Near Fine, Dust Jacket: Near Fine, Hardcover, 272 pages. Color illustrations throughout, very clean and tight copy. American adman and image-maker George Lois (b. 1931) was a leader of the Creative Revolution of the 1960s and is the mind behind an astonishing array of branding campaigns and unforgettable magazine covers during his fifty-year career. Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued.
Schiffer Publishing, 1st, 2015, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright, unclipped dust jacket. 272 pages illustrated in color. Explore fashion history with legs at center stage--from the dawn of civilization through current-day trends. This book examines society's role in moving hemlines and in shaping "legcentric" traditions throughout history. What has changed or stayed the same in the course of fashion eras? How have legs appeared in dance, sport, performance, pageantry, and conventional or outre outfits? Find out how athletics, depictions in literature and art, and motifs in advertising and films reflect our changing times. Discover the styles, attitudes, customs, sex appeal, socially acceptable postures and walks, and more in this comprehensive view of leg fashions through the ages. Enjoy fashions from the waist down through 319 striking images explained in their historical context.
Softcover. Port Townsend WA, Feral House, 1st, 2016, Book: Very Good, Dust Jacket: None, 327 pages. Softcover. Extensive color illustrations throughout. Clean, unmarked copy with only minor wear to wrappers.
Hardcover. NY, Goodman, 1st, 2014, Book: Very Good, Dust Jacket: Very Good, Hardcover, 256 pages. For 40 years Rob Roth has collected rare examples of rock tour posters, advertising posters, rock memorabilia, and original artwork. His vast spectacular collection has never been displayed publicly; only visitors to his spacious New York loft--visitors like Elton John and Alice Cooper--have glimpsed his amazing treasures. This lavishly produced volume presents some of the most vivid and exciting images from the rock world featuring classic artists like the Rolling Stones, Queen, Pink Floyd, the Who, Led Zeppelin, Elton John, Alice Cooper, and David Bowie.
Hardcover. Pittsburgh PA, GoodKnight Books, 1st, 2017, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright, unclipped dust jacket. The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons.
Softcover. Harrisburg PA, Cameron House, 1st, 1977, Book: Very Good, Dust Jacket: None, Softcover, 16 X 11", Contains 23 vintage beer posters, suitable for framing. There is also included a nice historical writeup of each brewery represented in the book.
Softcover. NY, Abrams, 1st, Book: Very Good, Dust Jacket: None, Softcover, 176 pages. A collection of some of the independent film genre's most provocative posters includes such examples as Eraserhead and Lost in Translation, in a volume that profiles more than 100 internationally recognized directors and traces the cultural significance of independent films.
Hardcover. Mark Batty, 1st, 2008, Book: Very Good, Dust Jacket: Very Good, Hardcover, 160 pages. A fresh perspective on movie posters, comparing posters from different countries that promote the same film. The emphasis is on famous movies: Citizen Kane, The Third Man, Sunset Boulevard, The 400 Blows, La Dolce Vita, The Birds, Dr. Strangelove, My Fair Lady, Chinatown, Annie Hall, etc. In the case of each film, posters are presented in brilliant color, or black and white as the case may be, from various countries showing the varying ways that artists sought to promote the film.
Softcover. Gloucester MA, Rockport Publishers, 1st, 2003, Book: Very Good, Dust Jacket: None, Softcover, 192 pages. Sex sells. It?s one of the oldest and most effective tricks in the book. The challenge for graphic designers, however, is to incorporate sexuality into their work in ways that are classy rather than coarse, sensual rather than smutty, provocative rather than pornographic. This arresting volume shows how top graphic designers have leveraged the universal notion of sex to create attention-grabbing yet high-quality artistic work. Covering every medium, from print to the Web, Sex Graphics showcases images that incorporate sex in ways that range from subtle to clever to shocking. Some images hint at the act of sex itself; others flirt with humorous stereotypes. Some exude romantic overtones, and others, erotic ones. Some speak to adults, others to teens.