Softcover. NY, Assouline, 1st, 2001, Book: Very Good, Dust Jacket: None, Softcover, 152 pages. The history of advertising is detailed here through five of the world's most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy's bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a tribute to all these great talents who have made history with their contributions to the advertising industry.

Hardcover. NY, Art Directors Club, 1st, 1982, Book: Very Good, Dust Jacket: None, Hardcover in pictorial cloth. No names, clean text. Over1200 magazine covers, packaging, advertising art, etc. With b/w & color repros. very good, no dust jacket. NOTE: DUE TO WEIGHT, DOMESTIC SHIPPING ONLY.

Hardcover. NY, Art Directors Club, 1st, 1984, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright dust jacket. No marking, clean text. About 500 pages. Illustrations, some color, of advertisements, publications, record albums, calendars, menus, letterheads, packaging, posters, books, photographs, television. 12x9". NOTE: DUE TO WEIGHT, DOMESTIC SHIPPING ONLY.

Hardcover. NY, Art Directors Club, 1st, 1985, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright dust jacket. No marking, clean text. About 500 pages. Illustrations, some color, of advertisements, publications, record albums, calendars, menus, letterheads, packaging, posters, books, photographs, television. 12x9". NOTE: DUE TO WEIGHT, DOMESTIC SHIPPING ONLY.

Hardcover. NY, Robert Silver Associates, 1st, 1987, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright dust jacket. Shows award winning posters, promotional material, newspaper advertising, packaging, magazine and television advertising, illustrations, book covers, and editorial art. 820 pages. The Art Directors Club of New York:

Hardcover. NY, Madison Square Press , 1st, 1988, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright dust jacket. Shows award winning posters, promotional material, newspaper advertising, packaging, magazine and television advertising, illustrations, book covers, and editorial art. Clean copy. NOTE: DUE TO WEIGHT, DOMESTIC SHIPPING ONLY.

Softcover. North Clarendon, VT, Periplus, 1st, 2005, Book: Very Good, Dust Jacket: None, 267 pages. Softcover with little to no wear on edges. Clean, tight copy with color pictures throughout. Includes CD. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

Hardcover. New York, Harrison House, 1st, 1985, Book: Very Good, Dust Jacket: Very Good, Hardcover, 210 pages. Over 200 color illustrations tell the story of Rockwell's advertising work. Good tight copy with a repaired tear to rear portion of dust jacket. Totally illustrated by Rockwell plus copy related to each advertising art work piece from Acme Markets to Valspar Varnish.

Softcover. Cincinnati OH, Cincinnati Art Museum, 1st, 2011, Book: Very Good, Dust Jacket: None, Softcover, 264 pages with color illustrations throughout. This exhibition catalog contains 80 full-page vintage posters, another 100 posters and archival photographs illustrate the text. Beautiful, clean copy.

Softcover. New York, Abrams, Wraps, 1997, Book: Very Good, Dust Jacket: None, Softcover, 190 pages of great advertising art. 160 illustrations, 150 in color. Oblong Paperback.

Softcover. NY, Grolier Club Of New York, 1st, 2023, Book: Very Good, Dust Jacket: None, Softcover. A lively look at an under-explored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an under-explored niche in the history of American marketing, graphic design, and paper engineering.

Softcover. NY, Grolier Club, 1st, 2023, Book: Very Good, Dust Jacket: None, Softcover, 112 pages. A lively look at an underexplored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubins extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubins diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Clubs New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering. Still in publisher's shrinkwrap.

Hardcover. Petaluma CA, Acid Test, 1st, 1997, Book: Very Good, Dust Jacket: Very Good, 240 pages. Hardcover. Extensive color illustrations throughout. Illustrated endpapers and paste downs. Includes appendix of artist names. Clean, unmarked copy with only minor wear to dust jacket.

Hardcover. NY, Random House, 1st, 1978, Book: Very Good, Dust Jacket: Very Good, Hardcover, 127 pages. Features 100 B&W and color automobile ads from 1905-1976. Clean copy.

Hardcover. NY, Abrams, 1st, 2019, Book: Very Good, Dust Jacket: None, Hardcover, 352 pages. Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness.

Softcover. Beverly MA, Rockport, 1st, 2012, Book: Very Good, Dust Jacket: None, Flexibound, 312 pages, profusely illustrated in color. Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more. Clean, bright copy.

Hardcover. Sausalito CA, Windgate Press, 1st, 2000, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright, unclipped dust jacket. 172 pages illustrated in color. These beautiful and colorful promotional materials were designed to attract tourists and home seekers to the Golden State. Produced by the thousands, these now rare publications touted California as a land of perpetual spring and boundless opportunity. Many of the posters in this book are part of a special collection held at the California State Library. Clean copy.

Softcover. Rochester VT, Park Street Press, 1st, 2018, Book: Very Good, Dust Jacket: None, Softcover, 246 pages. A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success. Follows 19th-century pharmacist Angelo Mariani's interest in coca from medical uses to the development and healing effects of his world-famous coca wine, Vin Mariani. In this full-color illustrated history of coca wine, the first of its kind, author Aymon de Lestrange follows Mariani's interest in coca from its medicinal applications to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user. He describes the introduction of coca in the U.S. and France and the many coca preparations then available at drugstores. He also studies the introduction of cocaine in these two countries and the prohibition laws that followed.

Softcover. Univ of Washington Press, 1st, 1997, Book: Very Good, Dust Jacket: None, Softcover, 111 pages. America between 1885 and 1905 was in the heat of a poster craze. The country's finest artists and illustrators were commissioned to design advertising posters whose popularity soon overshadowed the products they were meant to promote. Designed to Sell presents vintage posters by 45 artists, including Maxfield Parrish, Blanche McManus, and Maurice Prendergast. Essays describe innovations in printing, compare American and European posters, and explain the emergence of a new profession -- graphic design. Biographical notes on the artists include eight women. Special technical notes outline historic printing methods and explain how an artist's drawing becomes a poster.

Hardcover. New York, Harper Design, 1st, 2014, Book: Very Good, Dust Jacket: Very Good, 256 pages. Hardcover with dust jacket. Color photographs. Clean, unmarked copy with only minor wear to dust jacket. A lavish, gorgeously designed full-color collection that showcases the designs of Dorothy and Otis Shepard, two groundbreaking giants of early twentieth-century American advertising. Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visual culture. Together, they were the first American graphic designers to work in multiple mediums and scales with equal skill and vision, and their work remains brilliant; yet their names are little known today. Dorothy and Otis chronicles their story in detail for the first time. It explores the Shepards' penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity--large campaigns that matched the grandeur of their lifestyle. Throughout, it demonstrates how their influence touched all aspects of consumer culture--from collaborating on the packaging for Wrigley's Gum and designing uniforms and logos for the Chicago Cubs to planning and promoting the resort island Catalina, where Stan Laurel, Oliver Hardy, Clark Gable, and other celebrities frequented.

Hardcover. Plesant Plain OH, David Zimmerman, 1st, 1999, Book: Very Good, Dust Jacket: None, Hardcover, glossy pictorial boards, 268 pages illustrated in color. A visual reference for all kinds of tins for coffee, peanut butter, cocoa, tea, and various other food products. Also tins for spices, tobacco, cosmetics talcum powder, soap, typewriter ribbons, needles, pens, medicines, etc. Clean copy.

Hardcover. New Haven CT, Yale University Press, 1st, 2011, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright, unclipped dust jacket, 256 pages. Examines concepts of female beauty in terms of the ideal and the real, investigating paradigms of beauty as represented in art and literature and how beauty has been enhanced by cosmetics and hairstyles. Images of some of the most beautiful women in history, both real and ideal, accompanied by illustrations from costume books, fashion plates, advertisements, caricatures, etc. Like new in publisher's shrink-wrap.

Hardcover. NY, Art Director's Club/Book Service Co., 1st, 1926, Book: Very Good, Dust Jacket: None, 136 pages plus ads. A wonderful collection of commercial art from 1925. Color art by Walter Biggs, Henry Raleigh, Edward Wilson, Merritt Cutler, others. Many b&w examples of illustration and photography from the period. Two-color boards with matching label on front. Excellent, clean condition. Small chips missing at top and bottom of spine causing dime size paper loss (smaller at bottom). Foxing to top edge. Light edgewear to boards. Scarce.

Hardcover. NY, Wellfleet, 1st, 1990, Book: Very Good, Dust Jacket: Very Good, Hardcover, 144 pages. Offers a collection of fruit label art with a brief history of the industry and the lithographers who created the labels, and discusses the age, rarity, and quality of popular examples that are still available.