Hardcover. NY, W. W. Norton & Company, 1st, 1925, Book: Very Good, Dust Jacket: None, Hardcover, in black cloth with pasted on "Lectures in Print, Behaviorism, John B.Watson " on spine and cover. Twelve lectures delivered by Watson at the People's Institute, whose publishing arm would soon become the legendary W.W. Norton. First appearing as 12 separate pamphlets, each published after Watson delivered a lecture for the adult education program at The People's Institute from 1924 to 1925, BEHAVIORISM gathers these important lectures in book form for the first time.