Data Love: The Seduction and Betrayal of Digital Technologies
by: Roberto Simanowski

Hardcover. NY, Columbia University, 1st, 2016, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright dust jacket, 156 pages. Intelligence services, government administrations, businesses, and a growing majority of the population are hooked on the idea that big data can reveal patterns and correlations in everyday life. Initiated by software engineers and carried out through algorithms, the mining of big data has sparked a silent revolution. But algorithmic analysis and data mining are not simply byproducts of media development or the logical consequences of computation. They are the radicalization of the Enlightenment's quest for knowledge and progress. Data Love argues that the "cold civil war" of big data is taking place not among citizens or between the citizen and government but within each of us.