Ed Ruscha: Hollywood Hills at Night (PRINT) by: Ruscha, Ed
Softcover. Los Angeles, Wilshire Bank, Ltd. Ed., Book: Very Good, Dust Jacket: None, Signed in the plate by Ruscha. An upscale promotional print that was offered to new customers of The Wilshire Bank in Los Angeles. In the early 80s, the bank's ad agency suggested an off-beat idea to attract upscale accounts. Tony Haller, one of the partners of Haller Schwartz, knew Ed Ruscha from the ertist's early days in LA. He was able to arrange a limited number of the prints for the promotion. The number is unknown but estimated 200-300. The image features a landscape of the Hollywood hills against the early evening sky. Horizontal format, image size 6 X 24", total print 11 5/16 X 25 1/2".