Go: A Kidd's Guide to Graphic Design
by: Chip Kidd

Hardcover. NY, Workman Publishing, 1st, 2013, Book: Very Good, Dust Jacket: None, Pictorial boards, 150 pages illustrated in color. Design is all around you. And whether you realize it or not, you are already a designer. In Go, renowned graphic designer Chip Kidd explains not just the elements of design, including form, line, color, scale, typography, and more, but most important, how to use those elements in creative ways. Like putting the word "go" on a stop sign, Go is all about shaking things up.Kidd writes about scale: When a picture looks good small, don't stop there--see how it looks when it's really small. Or really big. He explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautiful--or, cropping it even more to make it mysterious and compelling. How different colors signify different moods. The art of typography, including serifs and sans serifs, kerning and leading. The book ends with ten hands-on design projects for kids. Clean copy.