Jan Tschichold and the New Typography: Graphic Design Between the World Wars
by: Paul Stirton

Softcover. Bew Haven CT, Yale University Press, 1st, Book: Very Good, Dust Jacket: None, Softcover, 272 pages. Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections. Clean copy. The book is still in the original publisher shrink wrap.