Mathematical Models and Methods in Marketing by: Bass et al. (eds.)
Hardcover. Homewood, Illinois, Richard D. Irwin, Inc., 1st, 1961, Book: Very Good, Dust Jacket: Good, 545 pages. Reprints of 18 articles approaching marketing issues from a mathematical viewpoint. Dark blue cloth covers, light blue spine, black & gilt titles, illustrated dust jacket with mylar protective covering, numerous b&w diagrams, charts and graphs. Dust jacket discolored at edges and spine, chipping to edges, small half-inch chunk from bottom front right corner, though dust jacket still very neat with mylar covering, clean boards, pages crisp and unmarked; a very neat, tight copy.