Softcover. New York, Vintage Books/Random House, 1st thus, 1985, Book: Very Good, Dust Jacket: None, Softcover, 224 pages. Reveals everything Ogilvy has learned about which advertising techniques sell and which don"t sell. Illustrated with 185 advertisements and TV commercials from all over the world in color and b/w . Superbly written and splendidly controversial, the book is as witty and outspoken as the man who wrote it. Clean, bright copy.
