Softcover. London, Phaidon Press, reprint, 2000, Book: Very Good, Dust Jacket: Very Good, Softcover, 255 pages, b&w and color photographs throughout. Light fading to dust jacket spine. Else a very clean, tight copy. "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language."