Raymond Loewy: Never Leave Well Enough Alone!
by: Tretriack , Philippe

Hardcover. New York, Assouline, 1st, 2005, Book: Very Good, Dust Jacket: Very Good, 80 pages, illustrated in color and b&w. In publisher's shrinkwrap. While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way. Indeed, his drawings of the Coca Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of twentieth-century American iconography. Illustrated with photographs of Loewy s most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes.