Selling the Old-Time Religion: American Fundamentalists and Mass Culture, 1920-1940
by: Douglas Carl Abrams

Hardcover. Athens GA, University of Georgia Press, 1st, 2001, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright dust jacket, 168 pages. This work tells how the first generation of Protestant fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. Clean copy.