Hardcover. Cambridge MA, The MIT Press, 1st, 2012, Book: Very Good, Dust Jacket: Very Good, Hardcover in a bright dust jacket In this book, 380 pages, illustrated in color. The award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color progression from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These color stylists, color forecasters, and color engineers helped corporations understand the art of illusion and the psychology of color. Clean copy.
