Window Displays/ Vetrine: Zoom Series
by: Pietro, Silvio San

Hardcover. Milan IT, Edizioni L'archivolto (Acc), 1st, 2008, Book: Very Good, Hardcover, 187 pages, illustrated throughout in color. Clean, unmarked copy with only minor wear to dust jacket. Although relatively short-lived, store window displays are a vital constituent of the daily scenery of today's cities, and offer an important outlet for disciplinary cross-pollination. Store-window design always involves defining a specific message that is conveyed using an array of means, including architecture and set-design, advertising and graphics, multimedia, and at times fine art, with the aim of firing the buyer's imagination while also transmitting a clear brand identity.